Management Team

Francisco Pestana

Summary

Advisium Group’s Managing Partner and Co-founder. 15 years working as a Marketing and Growth Strategy expert within massive consumption markets, primarily: FMCG, Foods and Beverage, Telecom, Media and Financial Services. Worked previously both inside product marketing organizations (Gallina Blanca - Star, PlanB!, Aetna Insurance) and as a Senior Manager within renown strategy consulting firms (Deloitte, Valoris and Accenture). Holds an International MBA award from IESE Business School. Relevant experience in Spain, USA, Belgium, Italy, Portugal,Czech Republic, Mexico and Central America.

Main areas of experience

Marketing Strategy
Innovation driven by Marketing Insights, Design and Lateral Thinking
Brand Management
Innovation Screening
Organic and Inorganic Growth Management
Sales and distribution channels strategies
Campaign management (online and direct marketing)
Product portfolio optimization and optimal assortment definition for POS
Social Marketing (ethno and socio-marketing)
Consumer and Shopper Insight Management

Main companies served:

Gallina Blanca-Star, PlanB! Barceló, Letsbonus - Living Social, Cadbury, Coca-Cola, Arnheusser Busch, Anadolu Efes, Reckitt Benckiser, SAB-Miller, Philip Morris, Kraft Foods, Heineken, Proximus (Belgacom), Citibank, Grupo Planeta, Tate & Lyle, Atrapalo.com, Miquel Alimentació Grup, MTV, Hits Mobile, Aetna Insurance, BSCH, Grupo Júbilo Comunicación, Valoris, Accenture, Deloitte.

Xavier Lesauvage

Summary

Advisium Group’s Co-founding partner. An internationally renown Marketing and Innovation expert with 20 years of experience within massive consumption markets, primarily: FMCG, Foods and Beverage and Retail. Xavier has worked 10 years as Marketing Director, leading national and international teams in two of the best positioned F&B companies in Spain (Panrico, Sara Lee Douwe Egberts). Track record as marketer on brand management and innovation projects. Marketing, Innovation and Branding teacher at ESADE, EADA and La Salle. Holds an MBA award from ESADE Business School and a Master CEMS degree from HEC School of Management. Relevant experience in Spain, France, Portugal and Netherlands.

Main areas of experience

Innovation Management
Marketing Management
Consumer understanding
Project management
Branding
Teaching
Shopper
Advisory

Main companies and brands:

Sara Lee, Nestlé, Panrico, AmbiPur, Buitoni, Bollycao, Chambourcy, Donuts, Donettes, Douwe Egberts, Hornimans, Imaginarium, La Lechera, L’OR, Marcilla, Natreen, Nescafé, Qe!, Senseo, Sveltesse, Node, Grupo Planeta.

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