At Advisium Group we help companies to INNOVATE through a very open perspective, which helps to bring changes to their USPs (Unique Selling Propositions) and the ways their product is placed, sold and consumed.

We help organizations to be fast, lean and flexible to profit from Innovation, which doesn't always need to be disruptive and dramatic, a very first step always to be considered should be RENNOVATION. At Advisium Group, we understand that innovation is not just a one day matter and that “To every action there is an equal and opposite reaction…”

Our approach managing the innovation funnel comprises five steps:

We help companies to lead and structure innovation initiatives around the following areas:

I. Products/Services Innovation. We help companies to generate a new product “from scratch” and / or to innovate through any of their products’ essential attributes:

II. Sales model Innovation. We help companies to innovate their Sales and Trading Model through:

III. Business models Innovation. We help companies to innovate their business models by designing, modeling and launching:

At Advisium Group we have experience advising INNOVATION initiatives such as:

1) Defining the strategic portfolio of innovation initiatives with several horizons of capitalization (seeding the future, harvesting the present)

2) Accelerating the organization's “time-to-market” and optimizing the costs structure (by improving innovation processes and structure)

3) Translating insights into new value propositions / new revenue sources (translating the voice of the market into tangibles)

Do you want to know what we can do for you?

Every year we analyze the Key Trends in Foods and beverages New Product Launches and Go-to-Market Actions based on relevant needstates. This report is used as a key insightby marketing people in many marketing organizations in Europe, if you want to know more click here.


Click here for a list of examples of our Innovation Advisory and Interim Management capabilities.

You should be aware that we consider OBSOLETE the following visions regarding innovation and we actually think that they can potentially destroy your business:

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